Open USD launches: 140 companies build a rival to USDC

iEXExchanger
Open USD launches: 140 companies build a rival to USDC

A 140-company consortium — Stripe, Visa, BlackRock, Google — launched Open USD to challenge USDC. The key selling point: reserve yield goes to all partners, not one issuer. Circle shares fell 8%.

The stablecoin market got its most consequential challenger yet on Tuesday. Open Standard, a newly created independent company, announced Open USD (OUSD) — a dollar-pegged stablecoin built around consortium governance. More than 140 organizations signed on as founding partners: Stripe, Coinbase, Visa, Mastercard, BlackRock, BNY, Standard Chartered, Shopify, Google, IBM, Aave, Solana, Polygon, and Ripple, among many others.

The pitch against Circle is specific. With USDC, Circle keeps all the interest earned on the cash and treasuries backing the stablecoin. Open USD routes that yield back to network partners instead. Add zero minting and redemption fees with no artificial cap on issuance, and you have a straightforward economic case for banks, fintechs, and retailers already holding large customer distribution to integrate OUSD over USDC.

Markets reacted fast. Circle (CRCL) shares dropped 8% in Tuesday morning trading. The timing stings — BNY Mellon announced USDC custody just the day before, only for BNY to appear in the Open USD partner list 24 hours later. For a company that recently IPO'd and spent months building institutional credibility, that sequence is awkward.

OUSD's full launch is scheduled for later in 2026. The consortium hasn't disclosed which chains it will support or what regulatory conversations are underway. Solana and Polygon both appear among founding partners, suggesting multi-chain deployment from day one. IBM and Shopify's involvement signals that enterprise and retail payment rails are a primary target — not just the DeFi yield crowd.

The stablecoin market sits above $250 billion, with USDT and USDC holding the top two spots. Open USD's backing from companies with massive existing payment distribution gives it a credible shot at capturing real volume. Whether Circle can respond before the launch — through pricing changes, new partnerships, or product updates — is the open question that will define the stablecoin competition for the rest of the year.

Questions and answers

Frequently asked questions about this article

What is Open USD and how does it differ from USDC?

Open USD (OUSD) is a stablecoin from Open Standard, a consortium of 140+ companies. Unlike USDC — where Circle keeps all reserve income — OUSD distributes that yield among network partners. It also has no fees for minting or redemption.

Who is behind Open USD?

Open Standard is an independent company backed by 140+ founding partners: Stripe, Coinbase, Visa, Mastercard, BlackRock, BNY, Shopify, Google, IBM, Aave, Solana, Polygon, Ripple, and others.

Why did Circle shares fall?

Circle issues USDC. Open USD directly targets its business model by sharing reserve earnings with partners instead of keeping them. CRCL shares fell 8% after the announcement.

When will OUSD launch?

A full launch is planned for later in 2026. Exact dates, supported blockchains, and regulatory status have not been disclosed yet.

How might OUSD affect the stablecoin market?

The stablecoin market is above $250 billion. OUSD's distribution through major payment and retail platforms could rapidly scale adoption and shift market share away from USDC, pressuring Circle's revenue model.