iEXExchanger brand guidelines
The logo, colours and practical guidelines for presenting iEXExchanger consistently in your layouts.
01
Primary logo
The primary logo combines the ribbon symbol and the iEX exchanger wordmark. Keep their proportions and placement together.
02
Brand symbol
Use the ribbon symbol on its own when the brand name is already clear, such as in an avatar or app icon.
03
Colours
Violet and lavender form the main palette. Use the prepared files to preserve the exact colours of the symbol.
Primary violet
RGB 106, 73, 242
Lavender
RGB 165, 144, 247
Deep violet
RGB 68, 25, 239
Dark lettering
RGB 41, 35, 52
Light lettering
RGB 243, 239, 248
The gradients belong to individual ribbon faces and are defined in the SVG. Use the original asset rather than recreating one gradient for the entire symbol.
04
Give the logo room
Keep text, graphics and layout edges outside the clear space around the logo.
x = H / 4
Recommended clear space: x = H / 4, where H is the height of the symbol. Leave at least x on every side.
05
Keep the details readable
These minimum sizes are practical recommendations. Check the result in the actual layout, especially on textured materials and low-resolution screens.
Full logo, width
144 px / 32 mm
Symbol, height
24 px / 6 mm
For small favicons, use the prepared icon files. Do not squeeze the complete wordmark into a tiny square.
06
Keep the original lettering
Use a readable sans-serif for accompanying text. Keep it separate from the logo and give the wordmark enough breathing room.
iEXExchanger
Brand name
Write the name as iEXExchanger in running text, keeping the exact capitalisation.
The lettering in the logo is fixed vector artwork. Do not replace it with a font or type it again.
Vector artwork for scaling and print layouts.
07
Use the original artwork
Choose the right version for the background and preserve the original shape, colours and clear space.
Correct use
Avoid
08
Files ready for your layout
Download an individual asset or the complete pack. All versions use the same logo geometry.
Download the brand pack
Logos, symbols and icons in SVG and PNG, with a short usage guide.
Pack version 2026-11-07 · ZIP 1.1 MB
Logo files
The primary logo combines the ribbon symbol and the iEX exchanger wordmark. Keep their proportions and placement together.
Symbol files
Use the ribbon symbol on its own when the brand name is already clear, such as in an avatar or app icon.
Website and app icons
PNG, ICO, SVG · 196.3 kB
SVG — Vector artwork for scaling and print layouts.
PNG — Raster images with a transparent background.
ZIP — All logo versions, symbols, icons and a short usage guide.
Need help with a layout?
Send the team your layout or a description of how you plan to use the logo. We can help you choose a suitable file.